Social media platforms (WhatsApp and Facebook) now powered by Meta have revolutionized businesses' operations, offering Small and Medium-Sized Enterprises (SMEs) new avenues for marketing, customer engagement, and brand building. Brian Acton and Jan Koum founded WhatsApp in 2009. Initially, the goal was to offer a user-friendly and effective messaging platform. Early versions of WhatsApp only offered simple text messaging features. This section introduces the importance of SMEs in the global economy and their growing reliance on social media platforms. According to this study, the presence of social media platforms enhanced the profitability ratio. In addition, this study also shows the significance of interactive participation and its crucial part in creating successful marketing strategies.